Plastic has traditionally been recognized for its functional capabilities. It is strong, resilient and at least semi-impermeable, making it a sensible choice for packaging perishable or environmentally sensitive liquids like milk, detergent and other cleaning agents.However, over the last five years plastic has steadily gained favor for its aesthetic properties, and is now recognized as a clear winner in the competition for shelf appeal. Plastic packaging is available in a variety of elegant finishes and effects that allow the beauty of your product to show through. Clear, lined and frosted versions can be matched to almost any color for maximum brand exposure and custom product design.Clear Folding Carton is one of the latest advances in packaging. Of course clear packaging in itself has been around for a long time in the name of clear polythene and clear plastic containers. But it is only lately that clear cartons have been introduced into the market as serious packaging options. These cartons are commonly made from PVC or PET and come in different varieties. They can either be transparently clear offering a good view of their contents or frosted restricting the view. The frosted ones expose their own beauty while promising the consumer of better things inside. It is understandable why one would be tempted to see what deserves such exquisite packaging to the point of buying the product for their sampling.

You might actually be pretty good and make some positive change in the sales of that brand. However, the moment you stop, everything goes south again before you have even recovered your breath. The major reason for this is that plain packaging offers nothing for the consumer to remember. Even worse is the fact that such packaging offers no incentive for anyone to remember it. That is why big firms have marketing departments always optimizing their brand image. They intend to get the maximum number of people remember their brand after they have seen it. In most cases people remember brands either by their catchy marketing phrases or their sublime aesthetic appeal.Lack of brand visibility is a nightmare for any marketer. There is nothing as frustrating as your brand being lost amongst numerous similar products. Worse is when a competing brand resembles your own and your promotional efforts end up boosting the sales of your competitor's brand more than yours. Clear folding cartons eliminate these marketing problems by making your brand stand out among others. Instantly your brand stops being just another brand and becomes THAT brand, the one that everyone knows from its uniqueness. Your brand becomes all more attractive because the folding carton gives it a high-end look which increases its worth and demand. Anyone who has tried to advertise a brand with plain packaging knows the pains that this can cause. It is like trying to stand up for something that is neither willing nor ready to stand up for its self.

With or without catchy phrases and decorations on them, clear folding cartons are beautiful enough to lodge in the consumer's memory long enough. Hopefully the next time they go shopping, they will pick that brand which impressed them the most. Further, these folding cartons have come to the aid of dying brands. Changing from conventional cardboard cartons to clear cartons is enough to make the consumer believe that the brand has undergone major changes. This is enough to help it regain back its footing in the market. Throw in other product promotion methods and the brand is on its way to reclaiming its position in the market; perhaps even expand beyond its previous customer base.Plastic has added a whole new dimension to packaging, turning the ordinary into the extraordinary. As you can see, however, choosing a substrate is more complex than simply asking "paper or plastic?" Choosing a folding carton supplier with experience and expertise in converting plastic is just as important to the decision making process.

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