Plastic Folding Carton is one of the latest advances in packaging. Of course plastic packaging in itself has been around for a long time in the name of clear polythene and plastic containers. But it is only lately that plastic cartons have been introduced into the market as serious packaging options. These cartons are commonly made from PVC or PET and come in different varieties.

Lack of brand visibility is a nightmare for any marketer. There is nothing as frustrating as your brand being lost amongst numerous similar products. Worse is when a competing brand resembles your own and your promotional efforts end up boosting the sales of your competitor's brand more than yours. Plastic folding cartons eliminate these marketing problems by making your brand stand out among others. Instantly your brand stops being just another brand and becomes THAT brand, the one that everyone knows from its uniqueness. Your brand becomes all more attractive because the folding carton gives it a high-end look which increases its worth and demand. Anyone who has tried to advertise a brand with plain packaging knows the pains that this can cause. It is like trying to stand up for something that is neither willing nor ready to stand up for its self. You might actually be pretty good and make some positive change in the sales of that brand. However, the moment you stop, everything goes south again before you have even recovered your breath. The major reason for this is that plain packaging offers nothing for the consumer to remember. Even worse is the fact that such packaging offers no incentive for anyone to remember it. That is why big firms have marketing departments always optimizing their brand image. They intend to get the maximum number of people remember their brand after they have seen it. In most cases people remember brands either by their catchy marketing phrases or their sublime aesthetic appeal.

With or without catchy phrases and decorations on them, plastic folding cartons are beautiful enough to lodge in the consumer's memory long enough. Hopefully the next time they go shopping, they will pick that brand which impressed them the most. Further, these folding cartons have come to the aid of dying brands.

Related Reading: Printed Plastic Packaging            Clear Plastic Box